CODE OF CONDUCT Associate Estate Planning Practitioner (AEPP®)

The Associate Estate Planning Practitioner (AEPP®) designation is jointly awarded by the Society of Will Writers (SWW) and Estate Planning Practitioners Ltd (EPPL).

  1. Definitions

In this code of conduct the following words shall have the following meanings:

  • “the Bodies” shall mean The Society of Will Writers (UK) and Estate Planning Practitioners Ltd.
  • “a Designee” shall mean a practitioner who has been awarded the designation of Associate Estate Planning Practitioner (AEPP®) jointly by “the Bodies” stated above.
  • “Estate Planning Services” shall mean the provision of planning services relating to the wealth distribution needs of a client.
  1. General Conduct of Business

2.1 In the conduct of the Designee’s business, the Designee will observe the relevant laws, rules & regulations governing the practice of estate planning in the jurisdiction in which the Designee practices and shall not aid his/her clients in the breach thereof nor acquiesce in the knowledge of such breach.

2.2 The Designee shall not profess to have professional qualifications in the financial, legal and tax accounting fields (unless they have the necessary qualifications supported by documentary evidence and appropriate licenses). As such, the Designee should direct his/her clients to consult professionals in these fields whenever relevant & necessary.

2.3 A Designee shall comply at all times with regulations and guidance which may be issued by the Bodies from time to time.

2.4 A Designee shall ensure that he/she keeps him/herself technically competent to provide estate planning services and is fully abreast of developments in his/her areas of professional expertise.

2.5 In the conduct of the Designee’s business the Designee shall act with integrity, objectivity and courtesy and shall do nothing to bring the name of the Bodies into disrepute.

2.6 A Designee shall not disclose to any third party information relating to the Designee’s client’s affairs without the consent of that client unless legally required to do so and shall comply with all legislation from time to time in force relating to personal data protection laws and anti-money laundering laws.

  1. Carrying out Estate Planning Services

3.1 A Designee must perform estate planning services to his/her client with reasonable skill, care, diligence and professional competency to cater to the intentions of the client. Where there is any delay the Designee must promptly advise the client of the reason for it.

3.2 Where a matter is beyond a Designee’s competence, the Designee must advise the client to seek alternative financial, legal, tax & estate duty or other advice. This must be applied in the conjunction with General Conduct of Business sub-paragraph 2.2.

3.3 A Designee must generally display and observe proper standards of professional courtesy within the industry.


Estate Planning Practitioners Limited (EPPL) is the body that champions literacy in Estate and Succession Planning as a professional practice throughout Asia via training, seminars, conferences and exchange of ideas. It has already established a strong reputation in Singapore, Malaysia and Indonesia.

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